A Kiruv Organization Tells All: Recruiting Women, College Students

     I recently found Rabbi Yitschak Rudomim's website for the Jewish Professionals Institute: Adult Education and Outreach organization. At first I assumed, incorrectly, that I'd have to spend a lot of time trying to prove that they were using certain tactics to appeal to non-orthodox Jews in order to draw them in. Well, I was wrong. JPI's statement of purpose specifically mentions that Rabbi Yitschak Rudomim and his organization are fighting an "unconventional war on Jewish ignorance" and that they are "called upon to adopt the methods of marketing, salesmanship, and advertising in order to "sell" Judaism to Jews, because of my love for my fellow Jews."1 Whether this is an effort to be transparent to all who are interested in his work, or simply a way to gain additional financial support, or perhaps an oversight (maybe he doesn't expect that people will be criticizing his tactics) on his part, Rudomim is telling you exactly what he and all kiruv organizations do.
     Rudomim clearly states that there is no place that is off-limits to outreach rabbis, including (but not limited to) "the home, work, college, or any informal domain,"2 and that it is his goal "to penetrate these other areas."3 Rudomim's end goal is "to touch the lives of so many of our ignorant (Jewishly) brethren and inspire them through deed and thought to undertake the quest for self-betterment through increased commitment to study and observance of Judaism."4

Jewish Professionals Institute: Statement of Purpose
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         I've included a letter of recommendation for Rabbi Rudomim and JPI written by Rabbi Yehudah Fine, director of The Jewish Family Institute which, according to Seattle, Washington's Jewish Transcript, is both an orthodox rabbi and a family therapist whose "Jewish Family Institute provides outreach to families in crisis, including individual and family counseling, crisis intervention, outreach for individuals and families in need, lectures and seminars for Jewish communities and youth groups."5 Back when the article was written "Fine said that he was probably best known for his work in counseling Jewish families dealing with a family member who has joined a cult."6 Yes, you read that correctly.
     Within Fine's letter of recommendation he uses emotional manipulation as part of his request for financial support. He refers to the "silent Holocaust of American Jewry," using the Holocaust as a marketing tool in order to gain monetary contributions and appeal to people's emotions. He then lists several statistics without citing his sources, which makes me wonder if these statistics are even legitimate.

Letter of Recommendation for JPI by Rabbi Yehudah Fine
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Recruiting Women

     Director of JPI, Rabbi Rudomim, includes a piece on his site entitled "Women of Valor" in which he details kiruv's expectations of the women who are recruited to an ultra-orthodox lifestyle. He appears to understand that "it is not a simple matter for today's liberated Jewish woman to accept separation of the sexes, the laws of Family Purity, bearing many children, covering her hair and many of the other observances by women leading Torah lifestyles."7 and then he states that due to kiruv efforts, these women now "run to accept more, not less, of what Yiddishkeit proclaims to be the role of the true woman of valor: A devoted and loyal mother and wife."8 Through outreach, these formerly non-orthodox women "then go on to marry and establish Torah homes."9 Rudomim briefly mentions a few seminaries, including the well-known Neve Yerushalayim women's seminary, that were created in order to deal with the "special needs" in terms of recruiting young, non-orthodox women. He mentions Rabbi Manis Friedman of Chabad, "one of the most charismatic teachers of previously secular Jewish women in America." Rudomim appears to celebrate such charismatic leaders. In this case, they are expected to convince people to change their perspective, their views, and even their lives.
     Rudomim mentions The Jewish Women's Journal, put out by the Jewish Renaissance Center in Manhattan and clearly states "this special newspaper . . . whose motive is outreach" uses a "sophisticated style and accessibility [to] appeal to even estranged Jews. It provides a non-threatening glimpse into Jewish life."10

     What Rudomim fails to mention is what these women are giving up in order to embrace an ultra-orthodox lifestyle. He doesn't mention the careers that may be put on hold, the family discord that is often caused but less-often talked about, and the relationships that suffer as a result. But he is honest, at least, about what he believes to be the role of the Jewish woman--that of wife and mother of many.

"Women of Valor" Rabbi Yitschak Rudomim
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Women of Valor, Part One
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Women of Valor, Part Two
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Recruiting College Students

     Rabbi Rudomim's article about college students traveling in Israel describes in alarming accuracy the tactics employed by kiruv professionals in Israel to recruit impressionable college students to an ultra-orthodox lifestyle. He mentions that the phenomenon of traveling college students has been a boon to kiruv because "many young assimilated college students go off to explore Europe and Israel . . . [and so] and entire outreach apparatus has evolved to provide yet another option for these wandering happy-go-lucky young people."11 Rudomim brazenly states that "Indeed, at the Kotel, (Western Wall), there is a polished network of outreach professionals who specialize in offering hospitality, and an opportunity to learn Torah, to the previously disinterested Jewish traveler."12 It's true--I was once one of those "previously disinterested Jewish travelers," Rudomim's words, not mine. What I failed to understand at the time was that I was falling for pickup lines, marketing strategies, and salesmanship that were, and still are, used on "on [the] thousands, yes thousands, of young Jews [who] have been enrolled in famous Baal Teshuvah Yeshivot in this fashion."13

     Rudomim admits that Aish HaTorah's famous Discovery Seminar is meant to sweep people off their feet. He writes:

Fascinating lectures proving the validity of the Torah, existence of G-d, and the relevance of Judaism to modern life are presented, and more importantly, accepted by many listeners. Enough to convince them to stay on for a few weeks, or months, or years, and even make Aliyah.14

Rudomim is not hiding the fact that Aish is offering a program meant to convince unsuspecting young tourists that they ought to stay in Israel--attending kiruv programs meant to push them into ultra-orthodoxy--for lengthy amounts of time that weren't originally in their plans. Again, I recall sitting in the office of a prominent Jerusalem rabbi as he tried to convince my husband and I (we were newlyweds in our early twenties) that we should stay in Israel and attend yeshiva and seminary programs. Our response was that it was irresponsible, since we both had jobs and school, but this didn't deter him from his hard-sell tactics. Instead, we agreed to allow a prominent New York kiruv rabbi to contact us upon our arrival home. While our curiosity was piqued, we were definitely turned off by the exorbitant amount of pressure put on us to stay and change our plans. To be honest, I remember feeling intimidated by this rabbi,  but strengthened by the fact that my husabnd (and best friend) and I were in this together. Had I been alone, I might have been afraid to say no to someone I perceived to be a spiritual leader. But I digress.
     Rudomim also mentions that Aish's Jerusalem Fellowships are supported by the Israeli government because they see this as an opportunity that could lead to more people making aliyah, a permanent move to Israel. Politically, this is good for Israel, as it keeps the population growing.

Traveling in Israel, Part One
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Traveling in Israel, Part Two
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Traveling in Israel, Part Three
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      To be completely honest, I was completely thrown off by Rudomim's Jewish Professionals Institute's site. Rudomim's blatant explanation of what kiruv organizations do and how they do it was shocking and unexpected. I'm sure that my readers who are pro-kiruv are smiling and saying "happy now?" because one of my criticisms of ultra-orthodox Jewish outreach is that there is a lack of this type of information. (In truth, this information is lacking and still inaccessible to people unfamiliar with the lingo needed to plug in appropriate search terms, but that should be understandable.) Let me take a second and address the question as to whether or not I'm happy to have found this information.
     On a personal level, I realized that my experiences in Israel were contrived and that the warmth and hospitality I experienced as a student, and then as part of a newly married couple, were contrived. In many ways, this makes me second-guess the integrity of those I encountered who tried to sell me experiences that were not real or unique--I was just another warm Jewish body.
     Speaking on a professional level as a critic of kiruv, I'm curious as to why Rudomim gives all of this information away so easily. Who is the expected audience of his website? Surely, it isn't me or those who kiruv professionals are recruiting. If so, why tell people that they're simply clients being manipulated by deft salespeople with polished techniques? Will this help to bring us in?
     As a final thought, the articles on JPI's website reminded me of Edgar Allen Poe's stories, in which the guilty party cannot keep the secrets and details of his crime to himself. Through a series of events--both psychological and physical--Poe's protagonists often lead the police, the other characters, and the reader right to the scene of crime, exposing the gory details because the guilty party can no longer bear his secret.
     As always, I welcome reader comments.


Works Cited
1. Jewish Professionals Institute. www.jpi.org. website.
2. ibid.
3. ibid.
4. ibid.
5. Gordon, Richard. Former Bellevue Resident Heads Jewish Family Institute. The Jewish Transcript. September 11, 1986. p.11.
6. ibid.
7. Rudomim, Yitschak. Women of Valor. Jewish Professionals Institute. www.jpi.org. website.
8. ibid.
9. ibid.
10. ibid.
11. Rudomim, Yitschak. Traveling in Israel. Jewish Professionals Institute. www.jpi.org. website.
12. ibid.
13. ibid.
14. ibid.

Kiruv in Israel: 10,000 Families to be Targeted by Outreach Professionals

     Haaretz reports that the Jewish Identity Administration, created by the Religious Services Ministry, will be putting together four kiruv/outreach programs aimed to attract secular Israelis to religious observance. These programs will be run by Ohr Torah Stone, Rabbi Shlomo Riskin’s conglomerate of educational institutions, according to Haaretz.

The four projects include appointing community-based “Judaism coordinators” to organize “activities in the field of Jewish identity”; a project to “deepen Jewish identity” among university students; one to arrange meetings between religious and secular families; and one to “increase synagogues’ influence on the community.”
The Judaism coordinators will be members of the communities they serve, so they can “foment the process from within” and not be seen as outsiders, the ministry decided.1

Laga’at Baruach, an outreach/kiruv organization in Israel meant specifically to target college students, will be "setting up study centers around [Israel.] In exchange for studying at one of these centers for 4.5 hours a week, students will get an annual stipend of 4,000 shekels. The goal is to recruit 800 students initially, all people with “proven abilities for the State of Israel and Israeli society.”"2 Like American ultra-orthodox kiruv programs, students are offered monetary compensation for the time they spend studying orthodox teachings taught by outreach professionals. This sounds remarkably similar to Meor's Maimonides Leaders Fellowship program, in which college students are enticed by the promise of being paid for their time, giving them some extra pocket money in return for allowing  professional kiruv workers the opportunity school them about their brand of ultra-orthodox Judaism.
     As with all ultra-orthodox Jewish outreach programs, they are rarely, if ever, done without a higher goal in mind. "The religious-secular meetings project is meant to reintroduce secular families to “basic characteristics of Jewish life” that they have lost touch with. The program will include reciprocal visits between religious and secular families from the same town, as well as “finding people capable of being leadership figures” who can provide “professional advice” on spousal relations, family life and rearing children."3 While this sounds innocent, the truth is that this program is subsidized the Wolfson Foundation, which "was launched by the late American ultra-Orthodox billionaire Zev Wolfson, [and] funds dozens of Haredi yeshivas – mainly in secular communities – whose students are asked to learn Torah with nonreligious residents."4 It's important to note that Zev Wolfson "supported nearly two hundred Jewish education or outreach programs in the United States, spanning thirty different states and scores of cities ... as well as Jewish education networks in Canada, France, the former Soviet Union, Argentina, Brazil, Chile, and Germany."5 Apparently, Wolfson had lofty goals, and pushed hard for success, collecting donations from fundraising efforts as well as government sources. With these funds, he was able to get countless outreach efforts off the ground, "typically supplying a third to half the operating budget, much of it with funds he received from government sources."6
      When Haaretz reports that "the goal [of this program] is to involve 10,000 secular families from 20 communities,"7 I can only hope that secular Israelis will be motivated to stand up to this blatant act of disrespect for their non-orthodox lifestyle. It is quite possible to live side by side without  missionizing one's neighbor. Hopefully, these kiruv professionals will see the light.

UPDATED 3/4/2014-Just to clarify, Riskin and Ohr Torah Stone are Modern Orthodox. My concern is that this programming is funded by the Wolfson Foundation, which is known to support ultra-orthodox efforts. The fact that non-orthodox Jewish organizations were left out is disconcerting.

1. Kashti, Or. "Masorti Fume as Orthodox Get Funding to Woo Secular." Haaretz. March 4, 2014.
2. ibid.
3. ibid.
4. ibid.

Thirty Days Since His Passing: Mr. Zev Wolfson Z”L, His Story, Ideals and What Made Him Great - See more at: http://www.theyeshivaworld.com/news/headlines-breaking-stories/140256/thirty-days-since-his-passing-mr-zev-wolfson-zl-his-story-ideals-and-what-made-him-great.html#sthash.glUsIG53.dpuf

5 Wohlberg, Andrew. "Thirty Days Since His Passing: Mr. Zev Wolfson Z"L, His Story, Ideals and What Made Him Great." The Jewish Home, reprinted in The Yeshiva World News. September 20, 2012.
6. ibid.
7. Kashti, Or. "Masorti Fume as Orthodox Get Funding to Woo Secular." Haaretz. March 4, 2014.

upported nearly two hundred Jewish education or outreach programs in the United States, spanning thirty different states and scores of cities. He also heavily supported Jewish education networks in Canada, France, the Former Soviet Union, Argentina, Brazil, Chile and Germany. - See more at: http://www.theyeshivaworld.com/news/headlines-breaking-stories/140256/thirty-days-since-his-passing-mr-zev-wolfson-zl-his-story-ideals-and-what-made-him-great.html#sthash.glUsIG53.dpuf

upported nearly two hundred Jewish education or outreach programs in the United States, spanning thirty different states and scores of cities. He also heavily supported Jewish education networks in Canada, France, the Former Soviet Union, Argentina, Brazil, Chile and Germany. - See more at: http://www.theyeshivaworld.com/news/headlines-breaking-stories/140256/thirty-days-since-his-passing-mr-zev-wolfson-zl-his-story-ideals-and-what-made-him-great.html#sthash.glUsIG53.dpuf

In addition to supporting Jewish causes in Israel, Mr. Wolfson supported nearly two hundred Jewish education or outreach programs in the United States, spanning thirty different states and scores of cities. He also heavily supported Jewish education networks in Canada, France, the Former Soviet Union, Argentina, Brazil, Chile and Germany. - See more at: http://www.theyeshivaworld.com/news/headlines-breaking-stories/140256/thirty-days-since-his-passing-mr-zev-wolfson-zl-his-story-ideals-and-what-made-him-great.html#sthash.glUsIG53.dpuf

In addition to supporting Jewish causes in Israel, Mr. Wolfson supported nearly two hundred Jewish education or outreach programs in the United States, spanning thirty different states and scores of cities. He also heavily supported Jewish education networks in Canada, France, the Former Soviet Union, Argentina, Brazil, Chile and Germany. - See more at: http://www.theyeshivaworld.com/news/headlines-breaking-stories/140256/thirty-days-since-his-passing-mr-zev-wolfson-zl-his-story-ideals-and-what-made-him-great.html#sthash.glUsIG53.dpuf

Deceased Non-Orthodox Jews Undeserving of Honors?

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     This is not a post about Israeli politics. This is a post about decency. The picture included with this post is from a letter from Y. Friedman to the editor of Hamodia, the nearly hundred-year old "daily newspaper for Torah Jewry." This is not a paper that the ultra-orthodox don't take seriously--if you visit neighborhoods like Monsey, New York, you'll see many houses marked with the Hamodia box for home delivery.
     The "About Me" section of Hamodia's website justifies the position in this letter quite clearly. They state that the purpose of their newspaper is "to assist in the critical battle against the strong winds of assimilation that threatened the very foundations of our nation. In this struggle for survival, these Gedolim and others recognized the power of a Torah-true newspaper as the appropriate response to the lure of the spiritual war being waged against the Torah camp by popular youth movements."1 This makes perfect sense for the Haredi audience targeted with its ultra-orthodox-centric "Torah perspective."2 With that understanding in place, it's understandable that this newspaper would not want to bestow any postmortem honors on someone who did not live an orthodox life.
     Let's back up for a second.
     The Hebrew term "zichrono levracha," abbreviated "z"l," means "of blessed memory" and is often used to denote a non-rabbinical figure of good character. Hamodia's use of the term after Ariel Sharon's name prompted reader Y. Friedman to write to the newspaper stating that he/she

was astonished and astounded to see that [Hamodia] honored Sharon with a very undeserving title "z"l" (Zichrono Levracha.) Even though the writer attempts to describe him as a very proud Jew, it seems to be quite irrelevant when the proud one is actually not practicing what he's proud of. Hamodia, being an orthodox paper with Torah values should of [sic] not honored an unorthodox person with this title. 3

     Hamodia's editor agreed with the writer of the letter that it was an "oversight" that a person who was not orthodox was given this honor. I thought about the baalei teshuva (newly religious) readers of Hamodia who might have non-orthodox family and might find Hamodia's stance to be offensive. I thought about the people involved in kiruv who read and support this newspaper. I thought of the potential BT's (baalei teshuva) who might find this article while spending a Shabbos at the house of an orthodox family and be put off by such a statement. Who gave Hamodia's editorial staff the right to decide who is of blessed memory and who is not? Why not err on the side of tactfulness? Why create a further embarrassment (chilul Hashem with your coffee, anyone?) by publicly passing judgement on whether or not someone should be given honors and by retracting honors given? Instead of backing the writer of the original article, the editorial staff apologized and took the stance that non-orthodox Jews do not deserve honors after death. Hamodia could have easily taken the high road and not even printed this letter. Instead, they opted to widen the rift between orthodox and non-orthodox Jews. I am not in favor of deceptive kiruv, but I'm puzzled as to why such a widely read publication would not take the opportunity to bring people closer to Judaism or just leave them alone, but instead play the "us and them" card.  It seems like there may be a bulb out in this light unto nations.


1. Hamodia. About Us. accessed January 25, 2014.
2. ibid.
3. Y. Friedman. Letters to the Editor. Hamodia. January 23, 2014. (note: at the time of publication of this blog, this letter did not appear on the online version of Hamodia. The picture submitted is from the print version only.)

Kiruv's Goal: To Make You Orthodox (Aish's Project Inspire Says So)

     Whenever I've stated that the goal of Jewish outreach/kiruv is to make people orthodox, I'm met with opposition claiming that this isn't true, and that outreach workers just want to teach non-orthodox Jews about their Jewish history, heritage, culture, etc. So imagine my surprise when I happened upon an article on Project Inspire's website written by Rabbi Mattisyahu Salomon, contradicting the claims of many of those in kiruv! Salomon's article, "Broadening the World of Torah,"completely debunks the myth that kiruv professionals have no ulterior motives. In fact, Salomon is quite clear in telling readers that his goal is to make people orthodox. Here is an excerpt from his article from the Project Inspire website. (Project Inspire is a program from Aish HaTorah and Aish International, one of the biggest Jewish outreach organizations in existence.)

From "Broadening the World of Torah."* Click to enlarge.

This particular excerpt makes the point that "there can be no compromise" in observance and in the Torah. Salomon goes on to say that:

At the same time, becoming observant requires drastic changes in a person’s life, and in many if not most cases, it must be accomplished gradually, step by step.*

That sounds reasonable. The fact that Salomon recognizes that becoming orthodox is a drastic change is good. However, he continues on to say the following:

But you must make it clear to the people that halfway measures are not acceptable as a permanent state. They are no more than intermediate stages on the way to full observance. There is no rush, no pressure. They can take their time and progress at their own comfortable pace. But they must recognize that the goal is full and complete observance of the entire Torah.*

Did you find yourself reading that twice? Rabbi Salomon recognizes that becoming orthodox is drastic and "there is no rush, no pressure." Well, that's good. Except that he is also telling readers that while "they can take their time and progress at their own comfortable pace," "they must recognize that the goal is full and complete observance of the entire Torah."*
     Back up a second.
     It sounds like Salomon is saying becoming observant is drastic but do it at your own pace, and oh, we expect you to become orthodox.
     Project Inspire is proudly run by Aish HaTorah, a major outreach/kiruv organization. Their goal is to make you orthodox. When Aish and Project Inspire-affiliated rabbis and rebbetzins are running programs on your college campus or in your neighborhood, and taking you on highly-subsidized trips to Israel and other venues, keep in mind that this is their goal. And supposedly, they should be letting you know this as well. Whether or not they actually tell this to their students is another story.
The question is, do their non-orthodox supporters know that they are supporting Jewish missionary work that is out there specifically to make non-orthodox Jews orthodox? Here is what Steven Spielberg, Shimon Peres, and Benjamin Netanyahu said about Aish HaTorah programs. Based on their statements, it sounds as if they were given a greatly watered-down version of what Aish is about.

Steven Spielberg - "Thank you Aish HaTorah for the good work you do, and the message you put out. I could have used you in my life about 25 years ago."
Shimon Peres, President of Israel - "I want to acknowledge the Jerusalem Fellowships of Aish HaTorah for the outstanding job it does in bringing Jewish youth to Israel to learn about their history and heritage."
Benjamin Netanyahu, Prime Minister of Israel - "Aish HaTorah enables young Jews to visit their heritage, to become immersed in it, to understand the inspiration that drives Jewish History, to become better Jews, prouder Jews and more secure Jews. I congratulate Aish HaTorah for what they're doing where they're doing it and for whom they're doing it."**

If Spielberg, Peres, and Netanyahu read Aish's history on their website, it's understandable how they wouldn't realize the organization's true goals. Aish states that:

Aish is famous for reaching unaffiliated young Jews and awakening them to a profound pride in their heritage.... With most Jewish communities facing dwindling affiliation, Aish's efforts bring thousands of committed Jews back into the communal sphere. By increasing people's affiliation with the Jewish community, and by teaching the importance of tzedakah, Aish is creating a stronger support base for every Jewish cause.**

While Project Inspire is mentioned, Aish HaTorah's history page makes it sound very innocent:

Aish founded Project Inspire, a grassroots movement whose goal is to empower and encourage all Jews to share the beauty and wisdom of Judaism with their fellow Jews. Project inspire provides easy and inspiring ways to reach out as well as the tools and understanding on how to reach out. This branch of Aish has made already made a big impact on mobilizing the frum world.**

But they've left out a very important piece of information. They neglected to tell people that:

[Kiruv professionals] must make it clear to the people that halfway measures are not acceptable as a permanent state....  They must recognize that the goal is full and complete observance of the entire Torah.*

 I agree. People need to recognize that the goal of Project Inspire and Aish HaTorah is to make people orthodox--before they get involved.

Works Cited:
*Salomon, Rabbi Mattisyahu. Broadening The World of Torah. Project Inspire. December 19, 2013.
**History of Aish HaTorah. Aish Gesher. 2013. accessed January 2, 2013.

Birthright: Focus on OU Israel Free Spirit

     In a previous post, I discussed the importance of knowing the trip provider for those of you who may be going on a Taglit-Birthright trip to Israel. I focused on the Mayanot trip in that post. In this post, I'm just going to quickly discuss the OU Israel Free Spirit providers. As I mentioned, it is very important to understand where your trip providers are coming from. An orthodox organization may provide a great trip, but they also may try to convince participants to attend post-trip stints in yeshiva, or attend further programs either overtly or subtly pushing orthodoxy.

The OU's symbol, found on many kosher products.

     The OU trip is sponsored by, of course, the OU--the Orthodox Union. They're the ones who put the little OU sign on products that they certify as being "kosher" because those products meet a certain set criteria. The OU also provides Jewish services for college students and runs programs for high school students (they sponsor NCSY, the OU's youth movement.) They also publish a magazine, books, sponsor jobs and job training. They work within the orthodox community to help provide people with services that they may need. You can read more about the OU here. They also "sponsor programs and initiatives that inspire and empower Jewish adolescents"1 such as the Birthright Israel trip. They plainly states that "the mission of the Orthodox Union is to engage, strengthen, and lead the Orthodox Jewish Community, and inspire the greater Jewish community."2 Inspiring "the greater Jewish community" already screams "outreach!" to me, but I'm biased, so let's move on. 
     As expected, the OU trip's denomination is listed as orthodox. No surprise there. They are open to participants of varying backgrounds and the trip itself is supposed to emphasize the spiritual connection between the different facets of the Jewish people as a whole--the people of Israel, the land of Israel, contemporary Israel, and Jewish tradition all meshed together. The Birthright site states that

Israel Free Spirit trips are comprised of JSU & NCSY staff, College Jewish Education Professionals and Taglit-Birthright Israel alumni who share a passion for Israel and bring extensive background in informal Jewish education. In line with our mission of maximizing your trip we go beyond the required two staff per trip and usually add a third staff member who is a dynamic educational expert (a campus rabbi or similar) so you get more one on one attention.3

That sounds like a great deal if you want more one on one attention or a trip that will give you access to an orthodox rabbi or orthodox educational expert to give an orthodox point of view if needed. I think that this is great if a student is already orthodox. Providing an orthodox point of view for an orthodox clientele, or even a rabbi who can help students with preparations for Shabbat (the Sabbath) makes sense. I don't find these things to be at all problematic. What I find troubling, however, is who they are affiliated with.
     The OU boldly states to those interested in the trip they provide that "the OU “Israel Free Spirit” trip is a collaboration of NCSY, JSU (Jewish Student Union), Aish, Yachad/NJCD, Yeladim, JACS, MEOR, and many other allied agencies that have pooled their resources to provide you with the experience of a lifetime."4 This is where your eyes should widen if you're a parent of a non-orthodox student, or if you're a non-orthodox student going on Birthright and considering the OU Israel Free Spirit trip. Here's why:

1. NCSY, while a youth group, also does extensive outreach to Jewish public school students. They are a kiruv(outreach) organization. An article about outreach in the OU's Jewish Action online magazine discussing kiruv programs states that "many of these programs serve as a magnet for Jews because they don’t take place in an obviously Jewish site. Thus, programs loosely wear an “Orthodox” or “outreach” label to avoid scaring away Jews who have little connection with traditional Judaism.....That, [Rabbi Steven Burg, international director of NCSY, the international teen organization sponsored by the Orthodox Union (OU) dedicated to connecting Jewish teens to Torah] says, is why NCSY has located some of its most successful outreach programs in places like public schools and cafes."5
2. JSU (Jewish Student Union) is a "club" that is advertised to public schools. Check out their website here. They advertise themselves as an "awesome Jewish club, right in your school!"6 With promises of free kosher pizza and an advisor who will bring pizza, Judaism, and fun, who can resist? At the bottom of their website, they mention that they are sponsored by NCSY. They are an outreach organization.
3. Aish. Aish is short for Aish HaTorah, a major outreach organization with yeshivas and learning programs specifically designed to transform non-orthodox Jews to fully-observant Jews.
4. MEOR. MEOR is an Jewish organization that sets up on or near college campuses. They offer Jewish learning, programs, and holiday and Shabbat observance from an orthodox perspective, all created for college students. Their website states that "MEOR’s goal is to create the next generation of Jewish leaders by investing in students like you on leading U.S. campuses today." They also state that they "focus on in-depth Jewish learning for students who are seeking that opportunity as part of their college experience."7 They are an outreach organization. Read more here. 

These four organizations are kiruv organizations. While the OU Israel Free Spirit trip isn't going to make anyone orthodox, there is no guarantee that the trip providers and additional staff provided don't have ulterior motives. There is no guarantee that post-trip extensions or follow-up won't include subtle or not-so-subtle pushes towards orthodoxy. Be aware of who your trip providers are, and which organizations sponsor them. Future articles on this topic will cover other orthodox Birthright trip providers. I also plan to include more in-depth discussion of the groups mentioned in this post.




1. http://www.ou.org/about_us/#.UR_NMPKQ1hp accessed 2/16/2013 at 1:32pm.
2. ibid.
3.  http://www.birthrightisrael.com/VisitingIsrael/Pages/OU-Israel-Free-Spirit.aspx accessed on 2/16/2013 at 1:48pm.
4. ibid 
5. Lipman, Steve. "The New Face of Jewish Outreach." http://www.ou.org/index.php/jewish_action/article/64253/ accessed 2/16/2013 at 2:18pm.
6. http://dojsu.com/ accessed on 2/16/2013 at 2:24pm.
7.  http://www.meor.org/homepage-features/for-students accessed on 2/16/2013 at 2:29pm.

Birthright Israel: Focus on Mayanot

     Chances are that if you're a Jewish college student, or if you're the parent of a Jewish college student, or even if you've been a college student yourself in the past thirteen years, you've heard of Taglit Birthright, a program run by a not-for-profit organization that sponsors free ten-day trips to Israel for the post-high school (18-26 years old) set. Read more at their official site or on wikipedia. Under the Birthright umbrella, students have the opportunity to choose the trip of their choice, each run by different trip providers. This is where it gets tricky. There are about fifteen trip providers, ranging from orthodox to non-denominational. Birthright offers some tips on how to choose your trip provider, however, despite the denominations listed near the trip description, it's still easy to get them confused. Here's why: the trips listed as orthodox in denomination don't appear to be geared towards orthodox college students. They welcome all types of Jews and from what I understand, the programs are generally well-run, informative, and a lot of fun. There may be subtle differences in each orthodox group's particular ideology (some trips are run by Chabad, others by OU, others by Ezra, etc.) but there seems to be a general understanding that most students going on these trips are probably not orthodox and so the trips are run more liberally than one might expect.  Orthodox trip providers have put a lot of effort into not making their program descriptions appear to be orthodox in any way. However, it is not the initial Birthright trip that poses a potential outreach/kiruv issue, but the follow-up after the trip and possible pressure to attend yeshiva programs affiliated with the group's particular brand of orthodoxy that could be problematic. Understanding that this post could be endless, let's focus on one program for now. I've chosen to focus on Mayanot because it is the first orthodox organization listed on Birthright's list.1

     Mayanot, the Birthright program run by Chabad, mentions partying, learning about contemporary issues, exciting tourist attractions, partying, the political, cultural, and "spiritual" dimensions of Israel, and of course, the word that excites even the tamest of college students, partying. And have I mentioned partying? The description is very careful to only mention the word "orthodox" under the heading "affiliation," and states further down that "Mayanot draws inspiration from Chabad spirituality." Nowhere on this site does it say that the Mayanot is actually an outreach/kiruv yeshiva, but if you do a little independent research, you'll find that Mayanot is actually a baal teshuva yeshiva, designed to help Jews become orthodox. Mayanot is run by Chabad and while their Birthright trip isn't making people orthodox, the trip does serve as another feeder for their yeshiva and study programs. This is the link to the Wikipedia site, but you can find this information on their site as well. In the blurb about the sponsoring organization, Mayanot Institute of Jewish Studies, (not quite a name that someone would associate with an orthodox yeshiva,) words such as "academic," "intellectual," and "textual study,"are used--words that sound more like they were taken from a college course catalog than anything linked to an ultra-orthodox yeshiva. This is not to say that any participants on the Birthright trip are ever forced to become religious, however, be aware that ideas on religious issues may be from a Chabad perspective even if it's more like Chabad-lite, (what I'll call outreach that is specifically meant to get non-orthodox Jews interested,) and students may be urged to extend their stay in Israel for an additional three weeks to study on their Post-Birthright Study Program.

     The Mayanot Post-Birthright Study Program draws students in with the excitement of being away from home for a longer period, but also with the insanely cheap price. "Taglit-Birthright Israel participants can apply for a scholarship to join this program for only $99! This includes tuition, room and board for 3 full weeks (normal tuition for this program is $799)" their website screams. (They also offer longer and shorter programs.) Having traveled extensively while in college and on a tight budget, I can tell you that this would have drawn me in. Three additional weeks, all-inclusive? Sounds like a good deal! One of the ways they get to students to commit to the post-trip study program is by presenting potential participants with a sense of urgency, mentioning on their website that  "although applications for this scholarship will be available on your Taglit-Birthright Israel trip in Israel, due to the popularity of the program only those applications that are received in advance of your trip may be guaranteed a spot." How many young travelers, excited and possibly apprehensive about traveling alone in Israel, are thinking "well, I should definitely do this! What's a few hours of study a day when I can still travel and hang out?" But before you sign up for this or any program, stop and ask the trip providers for details.
     Here are a few questions you should ask if you're wondering if the Post-Birthright trip deal is too good to be true. The Mayanot trip may seem like a party and you may have an awesome time. But you should ask these things before you sign up for additional weeks through their yeshiva:   

1. If I do the post-Birthright study program (which is not co-ed,) how long will I be expected to be in the classroom, studying? Will I have free time? Request a typical daily schedule, preferably in writing, with the times outlined so you can understand how your day will look.
2. Will I be expected to adhere to orthodox religious practice even if I don't want to? 
3.  If I decide the program is not for me, am I free to leave? 
4.  What are my financial obligations if I decide to leave the program?
5. Why am I being offered what has been billed as a $799 program for only $99? What are this group's ulterior motives?  

When asked about his experiences with the Mayanot Birthright trip, former participant Eli stated:

They made in obvious attempt to convince us to stay longer by repeating how easy it was to extend your flight. They also brought us to the Mayanot yeshiva before Shabbos where we had to sit through a parsha (Torah portion of the week) class. Most of the participants were secular and were only concerned with going out and partying. Mayanot encouraged that as well, even putting it on the itinerary as a frabrengen (joyous, usually Hasidic, gathering.)

There was an emphasis on Kabalah (Jewish mysticism) and we spent a bit too much time in Tzfat (famous for Jewish mysticism and Kabalah.) We had to hear a Kabalist artist who was a baal teshuvah (returnee to orthodox Judaism) speak about what inspired him and almost everyone felt they had to buy something from him.
Shabbos wasn't as strict as an NCSY2 Shabbaton, but we weren't allowed to swim or leave the hotel (there was actually a warning if one left the hotel they would be sent home immediately and have to pay their return flight.) I guess they were concerned for safety to an extent, but when it wasn't Shabbos they let us roam all around Jerusalem and Tel Aviv at night, so it didn't really make sense to me.
While I definitely felt a presence of kiruv, I noticed more of an effort to convince people to make aliyah (move to Israel.)

As for the Mayanot Birthright trip, be aware that you may be approached to extend your trip to attend Mayanot's yeshiva programs. There are other trip extensions that are not centered on religion. Or students can do what a lot of us did, and just bring a backpack and sleeping bag, and find a youth hostel near places of personal interest. No matter which provider you choose, be sure to research the trip providers and any information the website may contain about post-trip programs.
 


1. Other posts will discuss other Birthright options listed on their site as "orthodox."
2. NCSY is an orthodox youth group sponsored by the OU (the Orthodox Union) who also do outreach/kiruv work.

The following articles might be of interest to readers interested in Birthright

Birthright's Israel: The Political Bias of the Jewish Community's Favorite Program by Nathan Ehrlich. November 28, 2011

Largest Outreach Effort for Alums of Birthright Raises Concerns by Gal Beckerman. August 26, 2009

Birthright Alumni Center Tied to Haredi Outreach Group, by Gal Beckerman. September 2, 2009