An open letter to Paula Abdul:
I used to listen to your music when I was a kid (my friends and I used to belt out "Straight Up" when we were in Junior High School in Brooklyn.) I never knew you were Jewish until I received an email from Aish HaTorah's Project Inspire about the importance of The Shabbos Project. With all due respect, I was quite taken aback to see you promoting this project that was introduced to you by Rabbi Warren Goldstein, the chief rabbi of South Africa. Let me explain why.
On July 22, 2007, Failed Messiah printed this:
It should be noted that South Africa's chief rabbi ... is Warren Goldstein, a 34 year old kiruv (outreach; missionary) rabbi who formerly worked for Ohr Somayach.Rabbi Goldstein's doctoral thesis is an apologia of Jewish law attempting to make it seem advanced and modern compared to western law. To this end Rabbi Goldstein extols Jewish law's treatment of women, apparently never mentioning the very real problems of agunot, for example.
This type of dishonesty is central to kiruv theology.1
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Project Inspire is an Aish HaTorah affiliate whose stated goal is to make people orthodox. On January 3, 2014, I wrote about this practice here, citing sources from Aish HaTorah (Project Inspire's parent organization) that clearly explain the goal of kiruv (outreach.) Now, of course, by having you advocate for the Shabbos Project, you're not actively making people orthodox, but you're misleading people. Kind of like how Rabbi Goldstein is misleading people, including you, when he uses you to represent this initiative.
If you look at the flier I've posted, you'll see that Project Inspire wants attendees to "invite [their] less-affiliated friend, relative, neighbor [sic] or business associate for Shabbos." Ms. Abdul, unless you are ultra-orthodox, your observance and practice of Judaism has just been insulted by the very organization you are representing. This is not the first time that language insulting non-orthodox Jews has been used by Project Inspire. I've written about it here, here and here. By agreeing to give Project Inspire publicity through the use of your words and likeness, you are inadvertently supporting a group that is looking to make people orthodox, a group whose own adherents would frown on your career, your cheerleading, your dancing and singing in public, and who would never want their children to grow up to emulate you. In fact, non-orthodox Jews who get involved with Aish HaTorah and Project Inspire, are ultimately taught to reject this non-orthodox lifestyle, as well, and are re-educated to believe that these very activities are somehow wrong, if not done according to their interpretation of Jewish law. You probably didn't know this at the time, but you've unwittingly represented people who not only share this belief, but who are looking to push that belief and others on who have little or no experience with ultra-orthodox teachings.
As a bit of background, ultra-orthodox kiruv is something that is done mostly by a few key groups who are generally Ashkenazi Jews, hailing from Ashkenazi-style yeshivas, sects, groups, and/or organizations. Aish HaTorah is an example of one of these yeshivas. Their goal is specifically to influence secular Jews to become orthodox, and to create rabbis who will help them to further that goal. These kiruv organizations often use deceptive tactics (such as love bombing, peer pressure, and bait-and-switch styled programming) in order to bring young people into the realm of orthodoxy. By using you, Ms. Abdul, it makes young people think "wow, if a celebrity is endorsing this, it must be legitimate!" But the problem is that this endorsement is deceptive.
While it may be too late to back out of your endorsement of The Shabbos Project due to possible contractual agreements, I hope that you'll consider this information and research these organizations before agreeing to represent them in the future.
Thank you for your time and consideration of this issue.
Rebecca M. Ross
1. Failed Messiah. Ohr Somayach Rabbi Banned From South Africa, Having Affairs With Many Women. July 22, 2007.